Chinese Dictation Website
A website for practicing Mandarin Dictation. Made with Claude Code & lots of love for the Chinese language!
About
I started out as a digital marketing executive, running and optimizing web and mobile app ads. The more I worked on the execution side, the more curious I became about the systems behind it. So in 2019, I quit marketing, took a front-end programming course and landed a web developer internship. A few months in, I realized what I missed most: working with clients!
That led me to a martech agency, first as an implementation engineer and later as a solutions engineer, where I could combine business understanding, marketing expertise and technical skills to solve clients’ use cases. I’ve thrived in consulting roles ever since, helping businesses choose the right martech platforms, integrate them into their systems and train their teams. Today, my work spans technical pitching, RFP evaluation, and SDK, API and data pipeline integration guidance.
Career
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Regional Solutions Consulting Lead (INSEA) · Adjust GmbH
2025 – PresentAdjust is a mobile measurement partner (MMP). I lead a team of 5 Solutions Consultants across India, Southeast Asia and Korea, acting as the technical partner to sales on strategic and enterprise deals.
- Build and lead the regional Solutions Consulting team, from hiring and onboarding to performance goals.
- Create the technical documentation and internal processes the team relies on to work efficiently.
- Mentor new consultants and run product training for the team.
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Senior Solutions Consultant · Adjust GmbH
April 2021 – 2025Technical consultant for clients across Southeast Asia, Australia, New Zealand, Pakistan and Taiwan, from pre-sales through integration.
- Contributed to regional sales targets, supporting more than $800K in revenue each quarter.
- Led onboarding, SDK integration and training for 200+ clients.
- Selected as a recurring speaker for Adjust Growth Lab, the company's quarterly educational event series.
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Implementation Engineer → Solutions Engineer · Ematic Solutions
August 2019 – April 2021Ematic Solutions is a martech consultancy. I turned clients' business problems into martech solutions and implemented them end to end across websites, mobile apps, CRMs and backends. In my final year I also led a team of 3 engineers.
- Converted and onboarded 50+ clients, including Tiki, Manulife, Vietjet, Pizza Hut and Uniqlo in Vietnam.
- Raised the sales team's deal closing rate by 10% by joining pitch meetings as the technical consultant.
- Recruited, trained and evaluated the 3 engineers on my team.
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Digital Marketing Executive → Project Lead · Vinad Media
June 2017 – July 2019Vinad Media is a digital marketing agency. I ran digital promotion for client projects, coordinating developers, designers and content writers.
- Managed a real estate website for foreigners in Ho Chi Minh City, delivered on time and to spec.
- Planned and ran SEO, plus paid campaigns on Facebook and Google.
- Given a new project to lead after one year.
Academic
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MBA · Shanghai University of Finance and Economics
2025 – 2027 (expected)Achievements:
- Chinese Government Scholarship (CSC) Fully covered
- GPA: 3.8/4
- Thesis: Optimizing Brand Equity for a Leading Gamified Language-Learning App: A Customer-Based Brand Equity (CBBE) Analysis
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Bachelor, Business Administration · International University of Ho Chi Minh City
2015 – 2019Achievements:
- School's Fully covered Scholarship for 4 years
- GPA: 83.5/100
- Thesis: Branded mobile app post-acceptance behaviors: An extension of the Expectation - Confirmation theory
Public events
Tiktok App Summit
Singapore · June 2026
Delivered Adjust's keynote focusing on Apps Industry Outlook: The Global Opportunity
Brand in Asia - IWD Voices
Online article · April 2026
Selected as one of the female leaders from different industries to share my opinions about opportunities for women at workplace.
Adjust iOS Refresher: Apple policy & SKAN
Webinar · June 2023
Webninar host, delivered updates about Apple policy for iOS14 - SKAN and its impacts in the ad tech industry.
Adjust Monsoon Soirée
Ho Chi Minh City · June 2022
Presented Adjust's new features at the VIP dinner event.
Languages
Tiếng Việt
Vietnamese
Native
English
English
Fluent, business professional
中文
Chinese (Mandarin)
Business professional
Blog
Decode the recent “MCP” buzzword: An example use case in Mobile Advertisement Reporting
Every day I open my work email to 3–4 client requests for access to Adjust MCP. So what is MCP, really? Here it is explained through a real use case: mobile advertising reporting.
Read on LinkedIn ↗
Am I directing AI, or is it driving me? A 2-week check-in on Tingxie.app
Two weeks after releasing Tingxie.app to the public, I look back on what building with AI has really been like, and who is steering whom.
Read on LinkedIn ↗
Catching up with the “Built with AI” wave
I work in the tech industry, but honestly, I was behind on the recent AI hype: vibe-coding, “built with AI”. This is where my catch-up started.
Read on LinkedIn ↗Clients I've worked with
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Viettel Money
Guided their mobile app team through a migration of their measurement system, and advised on how to turn the data into app growth use cases.
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Cake by VPBank
Supported the migration of their mobile measurement system, working closely with their data team to build data pipelines and use cases on top of it.
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Game District
Onboarded their apps onto the Adjust platform and trained their team to use it effectively.
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NOVA Entertainment
Pitched onsite to this Australian radio and audio app company, then supported them throughout their onboarding with Adjust.
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Gogolook
Onboarded their app, collaborating with their developers and training their marketing team in both English and Mandarin.
And many more…
Beyond work
Guitar
How long you've played, favorite genre, or a song you're learning.
Ukulele
A line about what you play and when.
Cooking
What you cook and what the channel is about.
Watch on TikTok